To provide long-term support for this dynamic project, we first finalised a detailed communication strategy, in line with the advocacy, communication and visibility priorities.
We then drew up a practical work plan, set to tight budgets and timelines.
This fed into the production of a range of communication products and ongoing support at live events, all driven by people-centred storytelling.
Video stories of project initiatives
These people-centred stories of change were mobile-friendly and easy to share via social channels. Using interview footage and reportage they linked individuals and their experiences to the project's specific initiatives and the overall approach.
Social media content
Including strategic posts, static infographics and punchy information-design GIFs.
Interactive multimedia posters
We created an interactive, multimedia series of posters that told the story of CBPEP’s capacity building journey through animation, video and engaging illustrations.
In addition to supporting various onsite and online colloquia, we also developed live-captured graphics, close-out reports and other supporting communication materials
An innovative brand identity and website
After creating a strong, versatile brand identity for the programme, we built a dedicated website to showcase its information, stories, event details and news in an interactive, human-centred space.