How we found and shared stories of impact from the results of a technical research project on digital skills in South Africa.
In a country mired by unemployment, this team set the ambitious goal of making one province a globally leading digital hub by 2030. What followed was the establishment of a data-driven research and action project, aiming to unite stakeholders under the banner of using digital skills to stimulate employment and future-proof the local economy.
Lushomo was tasked with working with researchers and their data to find out what to communicate and how to do so.
What did we make?
Branding and visual identity We created a bold and impactful brand identity for the project which extended into banners, promotional materials and flyers.
Infographic-rich summaries The project's detailed and technical data was channelled into infographic-rich summary reports and short, easy-to-digest videos. We infused strong visuals with technical data to clearly communicate the project's research findings.