Case study: Information design

Telling the story of digital transformation

How we found and shared stories of impact from the results of a technical research project on digital skills in South Africa.

Our Team page - Monitor with faces in a video conference meeting

The background

In a country mired by unemployment, this team set the ambitious goal of making one province a globally leading digital hub by 2030. What followed was the establishment of a data-driven research and action project, aiming to unite stakeholders under the banner of using digital skills to stimulate employment and future-proof the local economy.

The brief

Lushomo was tasked with working with researchers and their data to find out what to communicate and how to do so.

What did we make?

Branding and visual identity
We created a bold and impactful brand identity for the project which extended into banners, promotional materials and flyers.

Branding and visual identity development

We designed, developed and hosted the project's website which housed a variety of communication products and resources.

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Infographic-rich summaries
The project's detailed and technical data was channelled into infographic-rich summary reports and short, easy-to-digest videos. We infused strong visuals with technical data to clearly communicate the project's research findings.

See more data visualisation and infographics

Multi-media tools
We designed and developed a variety of multi-media gifs and graphics to tell the story across multiple social media platforms.

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A series of short videos
Using interviews from workshops, we created a series of movies which gave a voice to the priorities of individual people involved in the project.

See more video and animation production

How did we do it?

Our design process is adapted from the UK Design Council's Double Diamond approach. We used interviews with various participants in the project including from the private sector, academic and training institutions.

To identify key messages and short stories in the data, we trawled through the research reports, spreadsheets and technical figures.

We experimented with different ways to tell these stories, testing our ideas on sample users.

Concept development
Next we developed final full concepts, and ran those through more testing and iteration before arriving at chosen solutions to move into design.

Data sharing
The final data visualisations were shared in a range of communication products, both print and digital.