Self-care interventions for health




Publication design and layout
Communications strategy
‍Data visualisation and infographics

Branding and visual identity
Video and animation production
Digital and social media

The background

In 2019, the WHO developed its first Consolidated Guideline on Self Care Interventions for sexual and reproductive health and rights (SRHR). This flagship publication presents recommendations to individuals, communities and countries, empowering them to take ownership of their health, particularly for SRHR. Lushomo has been involved in providing ongoing support to WHO to build awareness around self care interventions, and to tell the stories of people whose lives are impacted by these interventions around the world.

The brief

To support the WHO self care programme with communication activities and strategic support, including production of numerous web and print products. 

Our response

Lushomo has developed several products to advocate for and share information around self care interventions. These include video vignettes, PowerPoint presentations, social media tiles, an interactive communications toolkit, flyers and infographics. The initial flagship product, the Guideline, was updated and redesigned in 2021, and published alongside a suite of supplementary materials to promote its launch. 

The brand we developed features bold, bright colours and shapes, which tie in closely with the colours of the Sustainable Development Goals and work across multiple integrated media. The style also features photographs and illustrations of diverse people accessing and using self care interventions, sending the message that people from all circumstances and walks of life can take healthcare into their own hands.

An interactive communication toolkit connects all of these resources using interactive links within the kit and to external resources. It is a “living” product which continues to be updated as the project grows.

Live action videos and animations have been powerful tools for storytelling as they depict relatable characters who have practiced self-care or are expressing a need for the interventions.