Data visualisation and infographics
Publication design and layout
Branding and visual identity
Video and animation production
Website and app development
Digital and social media
#SkillsBoostWesternCape is a research and action project, driven by the Western Cape Government, to stimulate digital skills development and future-proof the region’s economy.
To give the project a visual identity, strategically communicate its objectives and results, assist in building momentum and engage stakeholders across sectors.
We developed the project’s branding and built a website to house a range of multimedia assets we created. One of our core areas of work is engaging with raw qualitative and quantitative information to distil and visualise it in the most accessible way. We did this through a variety of branding materials, such as banners and pamphlets, animated graphics for social media, promotional videos and visually appealing newsletters and reports.
We created animated graphics for social media which were distributed for events, posted on the project’s social media accounts, and hosted on the website.
Bold and eye-catching visuals promoted social media engagement.
The findings from large-scale research undertakings were condensed into one summary report for an accessible, informative snapshot of the full initiative.
A printed fold-out summarised the main research activities and supplemented other materials produced for live workshops and facilitated events.
Eight, two-minute long videos capturing the workshop and interviews with government and corporate leaders were shared through a series of follow-up newsletters.