WHO

Tobacco Control Toolkit

Sector

Health and environment

Discipline

Website and app development
Communications strategy
UX research and design

The background

Tobacco causes over seven million deaths each year, yet tobacco companies rarely have to deal with the impacts of their products. In this ground-breaking project, Lushomo helped the WHO to develop a new interactive communications tool which could support governments and a range of civil society actors to protect large populations – including 80% of the world's 1.1 billion smokers who live in low- and middle-income countries – from the harmful effects of smoking.

The brief

To create an online toolkit showing the ways in which individuals and groups can take legal action against the tobacco industry.

Our response

Lushomo’s experience in health advocacy guided this process, which involved taking contemporary digital design and applying it to a technical health problem. Lushomo worked with an international team of legal experts and Oxford University to develop a simple, accessible way to provide flexible support to national legal teams. The result was an interactive tool that helped national teams navigate the legal mazes involved in challenging tobacco companies. We ensured that complex points were visualised, that information was chunked up, and that the entire tool was accessible for the kinds of users most likely to benefit from it. This project took around 12 months to complete and was built on a longer relationship with WHO departments that are working to minimise the impact of tobacco on health.

Background and exploration
‍The project was completed in two phases. In the first phase we worked with the client to scope out what the possibilities might be for using the legal resources in an interactive toolkit. In the second phase we edited and restructured the client's technical copy, designed the user interface and all the graphics (which we animated), coded the site and tested the final version of the toolkit.

Toolkit
‍The toolkit features a range of devices to aid navigation, explanations and context-sensitive options to view more information throughout. There are also links to several legal case studies and source documents.

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