Data visualisation and infographics
Publication design and layout
Digital and social media
Violence against women is internationally recognised as a serious and pervasive phenomenon affecting women’s lives and health. The Violence Against Women Prevalence Estimates, 2018 report is based on an analysis of available prevalence data from surveys and studies conducted between 2000 and 2018, obtained through a systematic and comprehensive review of all available data on the prevalence of two forms of violence against women: intimate partner violence and non-partner sexual violence.
To produce a 60-page global, regional and national report with a condensed, infographic executive summary that could stand alone for a more general audience. We were also tasked with producing one-page regional data summary fact sheets for each of the six WHO regions, and social media graphics to promote the launch.
We developed a look and feel for the Violence Against Women report that was reminiscent of previous UN products on this topic. We made use of the prominent orange colour used in the wider campaign, which symbolises a brighter future, free of violence.
We presented the report in a PowerPoint slide deck, developed from the report’s key background materials, figures, statistics, infographics and illustrations. We also created a set of designs for use on the WHO social media channels.
The cover design consisted of a collage of female faces creating the shape of the globe, signifying that violence against women is both a deeply personal issue and one that needs global solidarity to overcome. The inside pages of the report were bold and modern and made use of illustrations and data visualisations to interpret the complex and multi-layered information.
The inside pages of the report were laid out in a modern design that made use of illustrations and the prominent use of the colour orange. Because the data contained in the report was on global, regional and national levels, the infographics had to convey the data effectively at each of these levels. The visual elements were adapted for each of the regional fact sheets.
A set of social media tiles highlighting key facts were shared on the WHO social media platforms.