WHO African Region

Communication products and on-site support for IMCHE3

Sector

Health and Environment

Discipline

Data visualisation and infographics
Publication design and layout
Website and app development
Communications strategy
Branding and visual identity
Video and animation production
Digital and social media

The background

The Third Interministerial Conference on Health and Environment in Africa (IMCHE3) was co-organised by the World Health Organization Regional Office for Africa (WHO-AFRO), the United Nations Environment Programme (UNEP), and the Government of Gabo, to assess progress on the implementation of the Libreville Declaration on Health and Environment in Africa.

The brief

To support WHO-AFRO's communication around an interministerial African conference that addressed the important link between health and the environment. This included the development of a practical communications strategy and workplan, followed by the delivery of multiple communications products and on-site support during the event.

Our response

Lushomo worked with WHO-AFRO to produce a range of communication materials to promote the conference, raise awareness around the important link between health and environment, as well as highlight the Libreville Declaration and the progress that has been made in reaching the goals set out in the Declaration.
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A team from Lushomo travelled to Libreville in Gabon to support WHO-AFRO on-site with communication activities throughout the conference.

Website
Lushomo designed the trilingual HESA website, which shared information with attendees and other stakeholders about the conference. Developing the website involved sorting through various information briefs, reports and conference notes to create content that was both informative and interesting for a wide audience.

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Based on a draft report received from WHO-AFRO, as well as access to raw survey data, Lushomo produced a report with data visualisations and infographics to highlight country progress on implementing the Libreville Declaration. The report and the results that is showcased were used to inform deliberations at the conference, that led to the development of the new strategic action plan.

Progress report
Based on a draft report received from WHO-AFRO, as well as access to raw survey data, Lushomo produced a report with data visualisations and infographics to highlight country progress on implementing the Libreville Declaration. The report and the results that it showcased were used to inform deliberations at the conference, that led to the development of the new strategic action plan.

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Animation
‍Some of the key themes of the event were water and sanitation, waste and plastic pollution, and air pollution. Using facts and data from our clients, we developed storyboards for a series of social media tiles that were animated into GIFs. These were shared on social media in the lead up to and during the conference to create awareness around these issues in Africa.

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Based on a draft report received from WHO-AFRO, as well as access to raw survey data, Lushomo produced a report with data visualisations and infographics to highlight country progress on implementing the Libreville Declaration. The report and the results that is showcased were used to inform deliberations at the conference, that led to the development of the new strategic action plan.
Based on a draft report received from WHO-AFRO, as well as access to raw survey data, Lushomo produced a report with data visualisations and infographics to highlight country progress on implementing the Libreville Declaration. The report and the results that is showcased were used to inform deliberations at the conference, that led to the development of the new strategic action plan.

Factsheets
‍Based on information received from the client, as well as our own research, we developed five A3 foldable factsheets with infographics. This involved summarising technical information into new content suitable for a wide audience, making sketches of the pages and creating the graphics in design. The factsheets were printed in English, French and Portuguese for distribution at the conference.

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Lushomo designed a range of banners for the conference, which included large hanging banners and standing banners. One of the wall banners was designed for use as a backdrop for taking photos at the event.

Banners
‍‍Lushomo designed a range of banners for the conference, which included large hanging banners and standing banners. One of the wall banners was designed as a backdrop for taking photos at the event.

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Using conference notes taken by our team during the event, Lushomo wrote the Outcomes Report that provided a background to the conference and a summary of the event’s proceedings and outcomes. We also designed the Report, which includes many photos also taken by our team during the event.
Using conference notes taken by our team during the event, Lushomo wrote the Outcomes Report that provided a background to the conference and a summary of the event’s proceedings and outcomes. We also designed the Report, which includes many photos also taken by our team during the event.

Social media assets
‍We designed a range of social media assets to promote the conference and the health and environmental issues that were discussed. This process involved drawing out key messages from various reports, creating sketches, and designing the graphics.

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Lushomo designed a range of banners for the conference, which included large hanging banners and standing banners. One of the wall banners was designed for use as a backdrop for taking photos at the event.

Communications kit
Lushomo developed a Communications kit to support attendees and other stakeholders with their communication activities around the conference.
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The kit contained key messages, suggested tweets and definitions, which we extracted from technical notes. It also includes social media assets which were sketched and designed by our team.

Synthesis report
‍We extracted data from surveys completed by 44 African countries on their progress toward achieving the goals of the Libreville Declaration.
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We explored the data to identify trends and key messages, and then developed sketches to visualise the data. We designed the visualisations to be included in the Synthesis report and as individual posters for display at the conference.

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Social media campaign
‍‍Lushomo developed a social media campaign that focused on encouraging people to make one positive change in their lifestyles to reduce their impact on the environment. We created pledge cards for conference attendees to pose with for photos, which were then shared on social media as a call to action.

Slide deck
‍We created a slide deck for a keynote presentation on African countries’ progress on the Libreville Declaration since 2008. The content and style was drawn from the 2018 Synthesis report.

Advocacy videos
The Lushomo team filmed video footage of the events, scenery and interviews throughout the conference. Using this footage, we created an advocacy video that is used as a call to action for decision makers in Africa to integrate health and environment in national activities and action plans.

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