Scrolling infographic on environmental determinants of health in Africa for the WHO African Region
Climate change is expected to cause an additional 250,000 deaths per year, globally, between 2030 and 2050, with Africa being one of the most vulnerable regions. To support WHO Africa’s efforts in advocating for policy action, we developed this scrolling infographic to visualise the data in a narrative form.
The brief
WHO Africa needed a way to quickly communicate how environmental determinants – such as climate change, pollution, and deforestation – impact health outcomes on the continent. The goal was to transform technical information into a visual, shareable form to help drive awareness and action.
Our approach
Taking raw data, we distilled the key messages around specific themes. Each theme was then visualised in its own panel, which could stand alone, or form part of the narrative whole. Designing a modular infographic allowed for greater versatility – in addition to being used as an online scrolling infographic, it was also adapted into a PowerPoint presentation.
Visual language
Black and white icons are used with strong typography and layered circles representing the “ripple effect” of climate change on health. The use of two contrasting colours clearly distinguishes content on climate change and health, while showing how and where the two intersect.
The deliverables
Designed for multi-channel use, this online scrolling infographic was also used in presentations and on pull-up banners for events.
The highlights
One of the most urgent visualisations shows the rise in climate-sensitive diseases. Africa already accounts for 94% of global malaria cases and deaths, and rising temperatures are expanding the habitat of malaria-carrying mosquitoes, increasing the number of people at risk. Predictive data visuals illustrate how these issues will intensify by 2050 if urgent action is not taken.
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