Branding and assets for events linked to the UNDP Papua New Guinea Natural Resource Management Hub
The Papua New Guinea (PNG) Natural Resource Management Hub (NRM Hub) is a digital platform designed to support the collective management of the country's natural resources. Launched in 2022, the Hub serves as a space for sharing geospatial data, collecting information in the field, and accessing resources to support sustainable natural resource management.
The brief
In June 2023, Lushomo worked with UNDP PNG to design clear, engaging materials to promote the NRM Hub and its associated tools for the third annual Protected Areas Forum held with the Conservation and Environment Protection Authority. The materials needed to present the NRM Hub as a shared, community-focused platform that would resonate with audiences from policymakers to local communities.
Our approach
We first developed a range of static materials aligned with the NRM Hub's established branding. We then added interactive components, such as a bespoke Facebook filter, linked to the backdrop banner using a QR code, encouraging user buy-in and promoting the Hub in an accessible way.
Visual language
Organic shapes, textures, and topographic elements echo the natural resources and landscapes of PNG. Illustration and photography combine to create a culturally aware aesthetic, showcasing local context across all materials.
The deliverables
We created materials to support the NRM Hub's outreach efforts, guided by the overall communication strategy. These included a website, animated videos, posters, presentation templates, and case study documents across both digital and print formats.
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