Online annual report for the Human Reproduction Programme (HRP), 2021
The UNDP/UNFPA/UNICEF/WHO/World Bank Special Programme of Research, Development and Research Training in Human Reproduction (HRP) works to improve sexual and reproductive health globally. Based in the WHO Department of Sexual and Reproductive Health and Research (SRH), the Programme brings together experts and partners from around the world to influence global perspectives and introduce new ideas in the field.
The brief
Lushomo was tasked with creating both a print/digital PDF of the 2021 HRP Annual Report, and an interactive online version, which would allow users to easily navigate between sections through a website-like experience.
Our approach
First, we defined the key messages and identified the needs of the target audience. Next, we explored digital features that would enhance the user experience. A strong focus was placed on the content structure and navigation elements, including a ‘sticky’ slide-out menu that remains accessible on all pages of report, and quick-link tabs for jumping between thematic areas and activities.
Visual language
The HRP branding has been used to create a clean, professional and modern identity for the PDF and online reports. Bold accent colors and circular design elements are used to highlight key information and sections.
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