WHO PDR Global list of priority endemic pathogens
In November 2024, the WHO released a list of 17 priority endemic pathogens to guide global vaccine development. The list includes pathogens responsible for diseases like HIV, malaria, and tuberculosis, which cause nearly 2.5 million deaths annually. It also highlights emerging threats such as Group A streptococcus and Klebsiella pneumoniae, emphasising the need for new vaccines to tackle antimicrobial resistance.
The brief
Lushomo’s brief was to create a detailed infographic to better communicate the WHO Priority Pathogen List and related data to technical audiences in vaccine research and development. The aim was also to layer the information, first listing the priority pathogens themselves, and then outlining the vulnerable groups, additional burdens and regions of prevalence for each one.
Our approach
Working closely with WHO, we defined the key messages the graphic should convey and broke the research into clear topics. We then designed a modular graphic that first visualised the Priority Pathogens list and then added layered sections with further details.
Visual language:
This radial graphic uses circles of different colours to add layers of information to the Priority Pathogens List. These colour-coded circles are paired with strong black typography on a white background, which allows the information to take centre stage.
The deliverables
The infographic has been adapted into three formats for different audiences and uses:
- a condensed figure for technical viewers,
- a web version for broader audiences, and
- an adapted PowerPoint presentation for presentations and discussions.
The highlights
The long-form infographic includes more than just data on the Priority Pathogen List. It also features a summary of vaccine development status for different pathogens and a call to action supporting a country-led approach to vaccine research and development. This initiative aligns vaccine research with global health priorities. For more insights, watch the WHO webinar on priority endemic pathogens.
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